Welcome Magnus - New Sales Director

With more than 20 years of industry experience and a strong commitment to customer relationships and technical solutions, Magnus has taken on the role as Sales Director at Autofric. In this interview, he shares his background, his approach to leadership, and his vision for the company’s continued growth.

Welcome to Autofric, Magnus! Can you tell us a bit about your background and how you got into the industry?

"I’ve been working with fluid transport and flow technology for about 20 years. Around twelve years ago, I began focusing more specifically on dewatering solutions. Over the years, I’ve been involved in everything from component deliveries to managing turnkey projects, both for municipal wastewater treatment plants and industrial facilities."

What attracted you to the role of Sales Director at Autofric?

"It was hard not to be drawn to the opportunity to lead the sales of products that are manufactured in Sweden and known for their excellent quality. I see this journey as the beginning of something that could very well become the most exciting chapter of my professional career."

What will your role at Autofric involve, and what experience do you bring with you?

"The role is quite open and flexible in many ways, which I see as a positive. An important part of my work will be bringing the team together and building an open and supportive culture among colleagues. At the same time, we want to show the market that Autofric is the easiest and most reliable partner to work with in project collaborations.

I bring experience from around 60 sludge dewatering projects, where I’ve worked closely with a variety of partners. I also have solid knowledge in the sizing and design of auxiliary equipment and automation for the type of equipment we manufacture. At the same time, I believe one of the most important qualities in this work is being attentive and humble in every meeting and conversation with other people."

What do you believe is most important when building long-term customer relationships in this industry?

"Open and clear communication is essential. It’s about always being honest and straightforward with your customers, helping them solve problems, and demonstrating that you truly understand their processes. It’s also important to deliver quality at every step—and ideally exceed the customer’s expectations."

How do you hope to contribute to Autofric’s development, and what are you most looking forward to in your journey with the company?

"I want to help build Autofric into a strong and recognized name in the water and wastewater industry - one that is associated with quality, top performance, and solutions where the end user is always in focus. At the same time, I’m really looking forward to all the new relationships we will build and the challenges we will take on together."